Just wouldn’t smell as sweet. Once you’ve developed your brand, consistency will be the number one secret to your success.
Last week we mentioned how iconic the red and white bullseye has become for Target. That’s because they’ve never wavered in the colors, fonts and style of their marketing. Your brand can be just as recognizable to consumers if you commit to consistent use.
That’s why we suggest developing a brand guide. This is a brochure that details all the factors of your brand, from the pantone color numbers to the best adjectives to describe your organization. With a brand guide, you can ensure that everyone working on behalf of your organization really understands who you are, what you’re about, and how you want to be represented to the public. You can even share a brand guide with vendors who are creating products for your organization.
Brand recognition really is attainable for you if you will take the time to define yourself and remain consistent to that definition. And we’re here to help you get there!
Still have questions? Join us next Tuesday for a live, one-hour web clinic on Effective Branding! And check out the other great clinics coming your way in the month of June. Reserve your spot today!
Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”