Love this quote from the founder of the idea of building “tribes”, Seth Godin (best selling author and all around marketing genius):
“Does your project depend on a miracle, a bolt of lightning, on being chosen by some arbiter of who will succeed? I think your work is too important for you to depend on a lottery ticket. In some ways, this is the work of the Resistance, an insurance policy that gives you deniability if the project doesn’t succeed. “Oh, it didn’t work because we didn’t get featured on that blog, didn’t get distribution in the right store, didn’t get the right endorsement…'”
If you’ve never read anything by Seth Godin, his blog is great (http://sethgodin.typepad.com) – sometimes inspirational and challenging, sometimes whimsical and a little “ha ha” ish, but all the time entertaining.
His point and the question that I’ll ask you is, if you want to get noticed, what are you waiting for? Sure it’s great if your nonprofit gets featured on some syndicated radio show or nationwide talk show (or maybe even in a leading magazine), but chances are, that’s not going to happen…at least not until you’ve done the hard work to develop the “tribe” around your cause that will catapult it to success.
So, what are you doing to build a following around your cause? Are you maximizing your marketing potential? Are you exploiting the power of social networks? Are you duplicating your passion in others on a daily basis?
Passion is viral, hard work is never substituted and your cause is ever noble. Go be contagious!