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By the Book: The Basics of Publishing | The Winn Group

By the Book: The Basics of Publishing

You finally put pen to paper (or fingers to keys), now what? How do you get your book printed and on the shelf? We’ll look at the three basic paths to publication to help you find the right one for you.

  1. Top Ten Publishers – These are the big players with names we all know. You may have a difficult time landing a deal with one of these if you don’t know someone, but if you happen to fit a particular niche they’re looking for you may get lucky.  While you’re unlikely to make much of anything on your first book with a mega-publisher, they really do everything for you including your marketing. For that reason, this is one of the best ways to get your name out there.
  2. Smaller Publishers – There are literally hundreds of these with names you’ve never heard before. The difference between these and the top tier publishers is that they do no editing to the content of the book. You may pay as much as $8 per book with one of these, but they will do the layout and  cover for you. They do own the layout and cover, so if you want to use another printer, you’ll have to start over, but one of these lesser known publishers is much easier to get on with.
  3. Self Publishing – For many first time authors, this is the best option because you have control of all the factors. Unlike the other two options, you own the rights to everything, so you can change printers and negotiate for the best prices.  But if you’ve never published a book before, you may not know where to start. That’s where we come in. At The Winn Group, we have copywriters and ghostwriters who can help with writing and editing the text of your book. Our designers help you with the layout and cover design, and we even help you choose the best printer for your purposes. And we help with getting the word out, too!

We hope you find the path that’s best for you, and if you’re looking for help, please give us a call. We’d love to work with you!

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Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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