by Amanda Barnhart
It seems like whenever I work with clients on print projects, they are always surprised to hear me suggest a font size as small as 7 or 8 points. Perhaps it’s because Microsoft Word defaults to 12 point, but whatever the reason, the general public seems to think that 12 point type is the rule, when in fact, it is not.
Even here at The Winn Group, we often have discussions about whether the type is too small or too large (depending on who you ask). With my background, I tend to advocate for the smaller print, as I feel it looks more professional.
For example, pick up a newspaper or magazine, and you will typically find that the type is somewhere around 8 or 9 points. I actually sometimes ask clients to print out several different type sizes and compare to professional projects they’ve seen. If you take the challenge, I think you’ll be surprised at how often you read much smaller print than you realize.
So, what do you think? Do you prefer smaller type for professional print jobs or does anything less than 12 points just seem way too small?
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Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”