We often have clients who come to us saying, we made a Facebook page, and we keep it up to date with fresh content all the time, but it just isn’t growing. What’s going on?
As with most things, the answer is often very simple. Oftentimes, people forget the simplest of details in their rush to get something up and running. One of those details is getting everyone connected to the same page. Every member of your staff needs to have your organization listed as their employer, AND they must have it spelled, punctuated, and capitalized EXACTLY as it is seen on your organization’s page. If it’s not exactly the same, it will create a generic page that doesn’t have any content, and then if people like that page instead of the one you are updating, they think you aren’t doing anything. So, encourage your staff members to make sure they get it right (copy and paste is your friend, here).
Once your staff is correctly connected to your page, make sure they are all administrators of the page, so that they can each add content relevant to their particular positions. This keeps the burden from falling to one person to maintain the freshness of the page.
Next, make sure that your greatest supporters have all liked your official page. Send an email to your entire congregation/organization or your donor list to be sure that they’re connected with you.
If you take the time to make sure these details are right, and focus first on a great place for your staff and members, then we think you’ll find the success you were looking for.
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Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”