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Is Your Great Idea All It’s Cracked Up To Be? | The Winn Group

Is Your Great Idea All It’s Cracked Up To Be?

by Beth DeLemos

Do you have a great idea? That’s AWESOME! But how do you make the decisions on whether or not to run with it & invest, time and money to make it happen? Believe it or not, great ideas are a dime a dozen. Volunteers and staff have TONS of great ideas to improve your organization, but many times I see organizations get excited about an idea and jump right into implementing it without first laying a foundation of research to find out if the idea is really feasible or if it will deliver the intended results. And unfortunately because of this very thing – I meet a lot of disappointed, burned out leaders.

For example, perhaps someone suggests putting a cappuccino machine in your church bookstore. Sounds like a great way to bring in some extra cash and encourage fellowship, right? But what if you have a firm rule that there is no food or drink in your meeting area and most of the people who get to church early enough to partake aren’t cappuccino drinkers? Instead of running out to buy a machine today, station someone at each of the entrances to your building next Sunday to get a count of how many people are arriving at different time breakdowns (30 mins before, 20 mins before, 10 mins before, etc) and poll the folks coming in as to whether they would buy a cup. Maybe even find out if those who come in a little bit later are using that time to get a cup somewhere else. If so, would they be just as happy to come on to church and purchase there?

Then do the math. Are there enough people interested to cover the cost of the machine, supplies and training? If so, GREAT! But if not, hold onto those dollars for the next great idea that will work.

Do you have a great idea that needs some follow up and research? Let me help you gather the data that you need so that every decision and effort is a good one, and you will gain momentum, energy and excitement and most importantly the taste of success of good decision making!

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Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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