Marketing: Investment or Expense?

We came across this quote recently, and it really got us thinking:

“If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense.  Good marketers realize that it is an investment.” – Seth Godin

If you didn’t get it, yet, go ahead and read it again (It’s okay, I had to read it three times myself). You see, if you invest in a good marketing strategy, then your annual budget should be growing rather than remaining static. As a nonprofit or cause-centric organization, that means more money to reach more people. More money to do what you’re called to do!

But why is that? How does marketing manage to make you money? You have a vision, and that’s the starting point, but without focusing your resources to define who you are and what you have to offer, you may find that you’re spinning your wheels.

If that’s the case, you may be asking, “What should I be investing in, how much, and where?” That’s were a marketing plan comes in. Marketing strategy isn’t just another thing to spend money on; marketing strategy tells you what to spend money on, so that every dollar spent takes you toward your goals. And The Winn Group offers lots of tools to help you get your marketing plan on track: from training calls and web clinics to walking you through it hand in hand.

RSVP for Our Upcoming Web Clinics
Don’t miss out upcoming marketing web clinics designed to equip and teach non-profits and churches to leverage marketing to build success. Upcoming topics include Effective Branding, Social Media Trends, and Facebook Pages. Learn more >>.

Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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