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Pew survey about internet users and nonprofit engagement. | The Winn Group
  • Social Networking

Pew survey about internet users and nonprofit engagement and what it means to you

We came across this great CNN article that our friends over at Charity: water tweeted last week.  This article definitively answers the question many of our nonprofit clients ask: “Do we really need to get on Facebook (or Twitter)?”  Our answer is always a resounding, “Yes!”.  Now you don’t just have to take our word for it.

A recent poll of over 2300 people found that of all Web users surveyed, 80% participated in (nonprofit) groups versus 56% of those who don’t use the internet.  AND for people who use social networks (Facebook & Twitter), 85% are active in groups.  62% of the web users surveyed are on Facebook compared to 12% who engage through Twitter.  Of those respondents active in (nonprofit) groups, 48% had a page on a social-networking site, 30% had their own blog and 16% communicated with other group members via Twitter.

And for nonprofits, here’s the MONEY shot: Pew’s research found that internet users are more active participants in their (nonprofit) groups than other adults, and are more likely to feel pride and a sense of accomplishment about their group’s activities.

We’ve worked with Charity: water for a long time and we are always inspired by how well these guys use social media platforms (you definitely should check them out on Facebook and Twitter for inspiration).  Here’s what Paull Young, Charity: water’s Director of Digital Engagement had to say about internet and social networking:

“We’ve always been online-focused. We’re finding that’s the best way to connect with people.”

So, what does this mean to you and your nonprofit?  It means that if you aren’t utilizing internet and social media as a foundational cornerstone to promote your cause and connect with your target audience, then you’re missing a HUGE opportunity.

But where do you start?  The Winn team spends a lot of time with clients helping them get their social media presence off the ground.  A couple of month ago, we wrote a blog series about social media.  Take some time to read these blog entries and you’ll be off to a great start.

“Social Media For Grown Ups.  Moving From Toy To Tool.”  Part 1, Part 2, Part 3, Part 4 and Part 5.

You guys have a lot of reading up to do.  In the mean time, we hope this information helps you make decisions when considering where to put your marketing and promotion time and treasure.  Be sure to follow our blog and sign up for the eNewsletter (on the right) to keep in the loop for other great bits of info to help you and your nonprofit succeed.

To read the rest of the article, click here.

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