If you’ve opened a magazine lately, you’ve probably seen one of these strange little barcodes. If you have a smartphone, you may have scanned one and found yourself reading a message or being connected to an advertiser’s website.
It’s a fun new way to interact with consumers, and it may be worth looking into for your organization. As with all new technologies, some folks are skeptical about the utility and reach of QR codes, and early research may indicate that not many folks are engaging just yet. But in our opinion, this may just be a case of marketers needing more time to explore new and better ways to incorporate the codes.
So, why should your organization put QR codes on your radar? Many times, non-profits wait until the thing is developed and then find themselves trying to catch up with the mainstream. By the time we master Facebook, everyone’s moved on to Twitter. We find ourselves following the mainstream instead of blazing the trail. Maybe this is due to a budget that doesn’t allow for the high risk of a new technology failing, and that’s understandable.
But one of the great things about QR codes is that the financial risk is negligible. There are hundreds of generators available online (Google has a great one), and we couldn’t even find one that wasn’t free. This means adding one to your flyer, newspaper or magazine ad, or even t-shirts, costs virtually nothing.
So don’t be afraid to jump on this bandwagon. The magnitude of the rewards may not yet be quantifiable, but this is a great opportunity to get creative and stay on top of the game.
RSVP for Our Upcoming Web Clinics
Don’t miss out on our marketing web clinics designed to equip and teach non-profits and churches to leverage marketing to build success. Learn more >>
Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”