But where do you start? We’ve already discussed the importance of getting professional help, but to make the most of your time and theirs, take a moment to prepare.
We’re going to look at five questions you should answer before getting started:
- Who is your audience? You need to have a clear picture of who you are trying to reach, what kinds of design is going to appeal to your typical visitor. This is the basis for choosing graphics, colors, even the tone of your textual content.
- What functional aspects do you need to incorporate? Will you need a shopping cart for purchase of items or a media player for audio or video content? Will your home page have a rotating banner or will it be static?
- What pages will you incorporate? Will you have an about page, a donation page, additional pages for each branch of you organization? Sketching a preliminary site map can really help your website take shape and will give you a head start when you sit down with programmers and designers.
- Who will be responsible for maintaining and updating the site? It’s important to understand that when it comes to your website, “one and done” doesn’t apply. You need to keep in mind that periodic updates will be necessary, and depending on your content may even be required frequently.
- How much time and money can you spend on developing your site? Be realistic here. Do the research to find out how much a typical website costs taking into account whether you will be using templates or custom designed layouts. Draft a budget and time table to be sure you can accomplish your goals.
If you’ve answered each of these, then you’re off to a great start! Now give us a call, and we’ll get your website up and running!
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Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”