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NonProfit Social Media Marketing for non-profits | The Winn Group

Social media for grown ups. Moving from toy to tool. Part 1

Hey non-profit marketing gurus – Jeremy here.  I’ve talked about my 5yr old son, Peyton, before on our blog, but the kid never ceases to amaze me.  He had a soccer game a few weeks ago and my wife recorded parts of the game on her cell phone.  He and I were talking later about the game and he emphatically says, “Dad, after you watch the movie, make sure you put it on Facebook!”

Wow.  And he’s 5.  I remember as a teenager in the mid 90’s when I got my first AOL instant message on the dial up connection.  I was jumping for joy when, 20 minutes later, the response from the guy across the street hit my IM chat window.  I was a rock star that day.

Many of you had the same exhilarating experience – like you were on the inside with those who were shaping the future.  And now, 15-ish years later, by a show of hands, how many of you have a Facebook account?  I thought so.

The truth is that technology is usually exploited first by kids as a toy and then by us old geezers when we get wise to it’s potential.  I say it’s time the non-profit sector start using this “toy” as a “tool” for cheap, effective, broad reaching marketing strategy.

Over the next 5 days, I’ll be taking you all through a tutorial on how your non-profit can break into this medium and harness this social media beast.

If you haven’t already, but sure to follow us at www.facebook.com/thewinngroup and click the RSS feed option on this blog.  You don’t want to miss a thing…so stay tuned.