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The Nonprofit's 2011 Marketing Toolkit – Part 1 | The Winn Group

The Nonprofit's 2011 Marketing Toolkit – Part 1

It’s November 28th. The turkey is gone, the family has left and Black Friday has done its damage – so what’s next? For many of us it’s time to deck the halls with Christmas cheer. This is the time when the men of the house do their best Clark Griswold impression and make the house shine like Times Square on New Years Eve.

Speaking of the new year – 2011 is quickly approaching.  If your nonprofit has not planned, tweaked and fine-tuned its marketing efforts a for the upcoming year, it will be easy to get behind the marketing eight ball.  The worst thing that can happen is that March 2011 rolls around and you realize that you’ve lost your first quarter’s marketing potential!

Have no fear!  The Winn Group is here to help with what we call the “Nonprofit’s 2011 Marketing Toolkit”

First – do you have a 2011 marketing plan?  Did you have a marketing plan in 2010?  If so, did you work that marketing plan?  Did you measure the success of that marketing plan?  Or, did you not have a marketing plan at all?

(You didn’t have a viagrapillnow information plan?  Gasp!  Say it ain’t so!)

Not having a plan is the best way to lose a lot of opportunity – opportunity that others are not missing because they had their 2011 marketing plan written and finalized in December of 2010.  Yea, these guys are just sitting back enjoying the post New Years Eve glow while they work their marketing plan – you know, the one they developed ahead of time.

So, let The Winn Group help you with your 2011 marketing plan – in 2010.  To get you started, check out these 5 steps to an effective marketing plan (http://www.thewinngroup.net/non-profit-marketing-plans).  Did you have a 2010 marketing plan or would you like us to give you the professional “once-over” for your 2o11 ideas?  Contact Beth DeLemos at beth@thewinngroup.net for a no cost marketing plan audit.

We want you to succeed and developing that 2011 marketing plan is key for marketing success in the new year.

The next tool will be to take an honest look at your branding.  Is it still relevant, does your brand still define your nonprofit or has your vision grown or changed?  If so, has your brand kept up?  Stay tuned.  In the mean time, give Beth a shout.  She’d love to set you up to win in 2011.