Welcome back to the Nonprofit’s 2011 Marketing Toolkit series where we at The Winn Group try to set your group up for success in the new year by helping you plan for marketing victory in 2011. So, we’ve talked about getting your 2011 marketing plan worked out. But what about that brand that your nonprofit works under? What does it say? Is it relevant in 2011 or is it kind of tired and “old hat”?
Remember: Your brand is like that old leisure suit hanging in the closet — it has a shelf life. Maybe it’s time to buy some new pants? Just sayin’.
You might want to jazz it up a bit for the new year. Marketing moves a the speed of light. Chances are the brand that spoke volumes to your customers 5 years ago probably speaks something completely different today. Let’s just hope it’s still speaking something positive things and not, “Hey, meet me at the disco!”
Another area to consider with your branding is the validity and the honesty of your brand. Does your company still “do” what its brand says it does? Are you still who you have been or has your organization evolved over time? Did you take on new tasks? Did you expand your vision to include something else? These changes effect how valid your brand it.
If it looks like a duck, walks and talks like a duck — it better be a duck.
So, is your brand speaking what you want it to speak for 2011 and is it honest, valid and authentic to who your nonprofit is and what it exists to do?
These questions aren’t easy to answer. We offer a free brand identity audit. Our account reps are more than happy to sit down with you to take an honest look at your branding. We’ll help you determine what to keep, what to change and what to just plain get rid of.
Shoot us a message through our contact page (www.thewinngroup.net/contact) and ask for a free branding audit. There’s no cost and we may be able to save you a lot of grief in 2011 – heck, we may not recommend any changes at all…but at least you’ll not have any regrets and you can be confident knowing your brand is woking for you not against you.