The Nonprofit's 2011 Marketing Toolkit – Part 3

So, it’s December 7th – almost 1/3 of the way through the last month of 2010.  The bad news: if you haven’t evaluated your 2011 marketing collateral, your branding or developed your 2011 plan – then are you running out of time!  The good news:  there’s still time!

So far, we’ve discussed the essential tools necessary to set your nonprofit up for marketing success in 2011:

1) Evaluate your 2011 marketing plan – if you have one.  If you don’t…then get one.


2) Reviewing your branding, messaging, logos and marketing collateral to make sure they are all up to date, true to your mission/vision and relevant.


The last area that we would suggest to prepare your nonprofit for 2011 would be a fresh, honest look at your website.

Let’s face it, a lot has changed since this time last year.  There are probably new team members, an expanded or changed mission, new calendar of events, new photos, videos, etc.  Perhaps 2010 was the year that your organization jumped into the world of social media (especially if you’ve read our nonprofit social media series on the TWG blog).

Take a look at your website, what’s missing, what needs to change, what needs to be added or taken away?  Once you determine what those items are, consider your in-house ability to maximize your website for 2011.  This may be when you determine that to do it right, you’ll need an outside marketing and creative firm  – like…say, The Winn Group (may we be shameless for a moment??)

Remember, with website development, you almost always get what you pay for.  Give us a call, we’d be more than happy to check out your website and offer some professional advice moving forward – at no cost of course.  Maybe you could use a change, maybe not…but isn’t it worth the question?

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