Last week we talked about the importance of telling your story. If you missed it, be sure to go back here and check it out.
Another facet of engaging people with your cause is to share the numbers, and I’m not just talking about the money. People want to know what kind of impact you are making. How successful are you at fulfilling the need you’ve identified? Let’s look at some numbers shared by our friends over at charity:water to define some measurable quantities:
1 in 8 people on the planet do not have access to clean water.
Identify the magnitude of need. If you are a church, how many people live in your community versus the number who currently attend? If you provide shelter to the homeless, how many homeless live on the streets of your city? Define the problem to reach the solution.
1,742,331 people now have access to clean water because of the efforts of charity: water.
Track, record, and share the total number of individuals reached by your organization. How many participants have come to events? How many have made commitments to change their lives or support your organization? How much money have you raised to complete a program? Some people stop here, but these numbers can have the opposite effect of what you want by causing individuals to think you don’t really need their help.
$20 can give one person clean water; $5000 can bring clean water to an entire village.
Break it down for your supporters. They need to know that every dollar counts, so show them how it does. Not everyone can give $5000, but maybe they can give $20. Give that $20 a purpose.
Numbers may not be your thing, but measuring your success is important for you as well as your supporters. They can validate your efforts or give you insight into where your programs need help. Regardless of your specific purpose, making an impact is the goal. When the numbers aren’t as big as you hope, just remember that impact for change starts with one, and The Winn Group is here to help you grow those numbers into the outcomes you’re looking for.
Check back later this week for tools to track & measure your impact.
Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”