“The difference between a clear presentation and an unclear presentation is the distance between heaven and hell.” We came across this article written by TWG client, Greg Stiers with Dare2Share Youth Ministries, on the importance of a “clear” message. As we serve our non-profit and cause centric partners, often times the project is subjective in nature – art, design, purpose, vision, planning. Successfully bringing the “subjective” into the “objective” is a matter of clear communication.
For our partners in the religious realm, we understand that their ability to share a message clearly is a matter of eternal significance.
So, how much does clarity matter in your message?