Tools & Tips: Google Alerts

The Greek philosopher,Epictetus, once remarked,”We have two ears and one mouth so that we can listen twice as much as we speak.” This statement is true at dinner parties as it is with our marketing messages. Before we open our mouths or launch our next campaign, it’s crucial that we take the time to listen.

Every day, Google, the world largest search engine adds millions of new pages to its massive index. With trillions of pages now cataloged it is impossible for any one person to keep abreast of new pages and sites about a particular topic.

That’s where Google Alerts comes in. Google Alerts is a free service from Google that sends you an e-mail (or RSS feed for our geek friends) everytime a new page or news story is indexed. You can control how often you receive the e-mails. Simply go to, sign in with your Google Account, and enter your search term in the box. Adjust the delivery settings and you’re done.

Use Google Alerts to monitor each time your brand is mentioned, track your competition, keep an eye on how many times your name appears in search results, or use it to keep tabs about a new story your following.

Whatever your goal, Google Alerts sorts through millions of pages to bring you relevant information for free.

Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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