Will .ngo be joining .org in the online world of non-profits?

We mentioned recently that new domain extensions would be coming available soon. One aspect of this development to affect non-profits may be the addition of the extension .ngo.

The Public Interest Registry is the non-profit that runs the .org domain name, and as of last week, they have announced intentions to purchase the .ngo name once released. In case you aren’t aware, NGO stands for non-government organization. Until now .org has been the de facto extension for non-profits and charity groups, but for-profit companies have not been restricted from signing up.

The Registry does intend, however, to reserve the .ngo extension for only those organizations officially identifies as non-government agencies. As of yet, the Registry has not disclosed how the qualification will be determined.

Another intent of adding the extension would be to expand the global online community of charities. The Registry is also working with partners in developing countries to take their philanthropy efforts online and widen their reach.

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Disclosure of Material Connection: The Winn Group has not received any compensation for writing this post. We have no material connection to the brands, products, or services that we have mentioned. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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